Pópulo Servicios Turísticos started its activity in 1999. This is a company created by Santiago Calvo and Sebastián Moreno, becoming the pioneer in the tourist sector in Baeza. On their business trajectory, they have been always accompanied by a team of professional people related to the Arts, History, Culture, carrying a big labour in the interpretation and diffusion of the Patrimony of the Comarca de la Loma.

The main activity that Pópulo do is making cultural guided visits to the cities of Baeza and Úbeda (declared in 2003 World Heritage Site by the UNESCO). During the last years, they have specialized their services offering other routes to increase the value of the richness of the province. Route of the Renaissance of the South: Baeza, Úbeda and Jaén, Natural Parks of the province, Routes of the Oil through Sierra Mágina, Route of the Castles, Literary Visits: a visit about Machado in Baeza or Dramatized Visits: "Contaban en Baeza" (It was told in Baeza). 

The option of Pópulo in offering quality services to their clients from different sectors and groups have carried them to get different public awards: Andalucía Turismo 2010 Award, Award to the company with a biggest contribution to the local development by the Asociación Baezana de Industrias, Servicios y Comercios (Association of Baeza of Industry, Services and Culture), etc.


Pópulo Servicios Turísticos also manages the Museum of the Olive Tree Culture in the Hacienda La Laguna, the Interpretation Centre about the Medieval Baeza "Torreón Puerta de Úbeda and the Tourist Train "Ciudad de Baeza"… All this is linked to commercial projects: handicraft and local products shops as the Olive Oil; or the organisation of events as congresses and fairs: Futuroliva Baeza (Fair of the Olive Fields of the Comarca de la Loma), Gastronomic Route “Baeza de tapas” etc. As we can see it is a young enterprise which looks for the tourist development of the province of Jaén.

The company Pópulo Servicios Turísticos gives its clients a large offer of cultural guided visits with different thematics:

– Patrimony: Renaissance of the South: Baeza – Úbeda (World Heritage Site) y Jaén (World Capital of the Oil and Lands of the Holy Kingdom).

– Literary: Visit about Antonio Machado in Baeza

– Nature: Sierra of Cazorla, Segura and Las Villas.

– Route of the Castles convergence of two Christian and Moorish cultures.

– Route of the Olive Tree: Museum of the Olive Tree Culture.

– Visits for students.

– Dramatized visits.